Terra Carta

Building a sustainable future

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For Nature, People, and Planet

For more than five decades, His Royal Highness The Prince of Wales has been a champion for the fight against climate change and biodiversity loss. 

Launched by His Royal Highness at The World Economic Forum 2020 Annual Meeting in Davos, and under the mandate of the Terra Carta, the Sustainable Markets Initiative's mission is to build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.

    Towards sustainable markets loop poster
    Poster His Royal Highness
    His Royal Highness's call to action

    The Terra Carta, a charter for change

    In sustainable markets, the economy operates in favour of people and planet while contributing to growth and prosperity. The Terra Carta is the charter that provides a roadmap to 2030 for businesses to move towards sustainable markets; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.

    Under the mandate of the Terra Carta, the Sustainable Markets Initiative will encourage three major market transformations:

    1. A dramatic shift in corporate strategies and operations

    2. A reformed global financial system

    3. An enabling environment that attracts investment and incentivises action

    Poster: New economic model video loop

    Sustainable Markets Initiative

    Vision

    A sustainable future for Nature, People, and Planet.

    Mission

    To build a coordinated global effort to enable the private sector to accelerate the transition to a sustainable future.

    Action

    His Royal Highness is gathering a global ‘coalition of the willing’ who share the vision around the need to accelerate global progress towards a sustainable future.

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      Thumbnail - HRH Davos speech