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As part of its commitment to accelerating the transition to a more sustainable future for the global fashion industry, The Prince of Wales’ SMI Fashion Taskforce today announces its members will immediately begin rolling out a Digital ID, a transformational technology that uses data to inform customers of the sustainability credentials of their purchases and facilitate the delivery of circularity at scale. The Digital ID will be unveiled at the British Embassy in Rome as part of HRH The Prince of Wales visit to the G20 gathering.

Giving products a Digital ID, will allow key players in the fashion value chain - including manufacturers, brands, retailers, resellers and recyclers - to provide unprecedented transparency and traceability of the products they sell. It will also unlock new circular services for customers, such as care and repair services, as well as ones focused on resale and recycling.

Members of HRH The Prince of Wales’ SMI Fashion Taskforce have committed to begin the Digital ID roll out process within their brands, along with the adoption of a circular data protocol with immediate effect.