London, England: The Sustainable Markets Initiative (SMI), founded by His Majesty King Charles III in 2020 when he was Prince of Wales, is pleased to announce that its Fashion Task Force is welcoming Diesel - part of OTB Group - and HModa to its ranks today.

Since 2021, the Fashion Task Force has made significant progress and achieved tangible results by adopting an entrepreneurial and action-oriented approach. Key areas of focus are regenerative agriculture projects, Digital Product Passport and traceability.

Federico Marchetti, tech entrepreneur, sustainable fashion pioneer, and Chair of the Fashion Task Force, stated: “It is with great pleasure that we welcome Renzo Rosso from OTB Group and Claudio Rovere from HModa to our group of members.

“Renzo Rosso is a long-time friend, and together we share a deep commitment to advancing sustainability in the fashion industry. Renzo and his team will strengthen the Fashion Task Force’s agenda, by offering their fresh, pioneering perspective.

“Claudio Rovere is an outstanding entrepreneur with a strong focus on valuing the fashion supply chain and its extraordinary craftsmanship. Claudio and his team will contribute to our goals by bringing a valuable inside-out perspective on the supply chain.”

Renzo Rosso, Chairman of OTB Group and Founder of Diesel, said: “Sustainability must become a state of mind for the entire fashion industry, and the Fashion Task Force, with the support of His Majesty King Charles III and the leadership of Federico, represents a further step toward this goal. We are excited to be part of this and to share our vision and the innovative approach with the other members. Collaborating and looking towards the future together is the only way we can truly change our industry”.

Claudio Rovere, Founder and President of HModa Group, commented: "We are extremely proud to be the first industrial group to join the Fashion Task Force led by Federico Marchetti with the support of His Majesty King Charles III. This milestone marks a significant step for HModa and the entire fashion production supply chain. We are excited to actively contribute to the efforts towards a sustainable future, promoting responsible practices and working together to achieve the goals for a sustainable development in our industry."

The Fashion Task Force will continue to deliver results in line with the SMI’s Terra Carta principles, and the two new members are committed to support the Task Force in accelerating the sustainability transition.

To read the full press release click here