The brand joins a distinguished group representing some of the leading British, Italian, and French luxury fashion companies. The Task Force includes Armani Group, Aura, Brunello Cucinelli, Burberry, Chloé, HModa, Johnstons of Elgin, Mulberry, OTB, Paul Smith, Prada Group and Stella McCartney, with the support of the Circular Bioeconomy Alliance (CBA), Textile Exchange, and the Italian, French, and British Fashion Councils. The Task Force’s commitment to achieving significant sustainability milestones focuses particularly on regenerative agriculture and end-to-end product traceability, made accessible to end consumers through the adoption of the Digital Product Passport, helping to drive greater transparency and circularity across the luxury fashion value chain.

Ewan Venters, Executive Chairman at Paul Smith commented: "We are proud to join the Fashion Task Force. Sustainability and transparency remain key priorities for Paul Smith, and we are committed to continually improving our performance in both areas. By becoming part of the wider Sustainable Markets Initiative, we are strengthening our commitment to collaboration, innovation, and positive change across the fashion industry."

Federico Marchetti, technology entrepreneur, sustainable fashion pioneer, and Chairman of the SMI Fashion Task Force, said: "We are delighted to welcome, for 2026, Paul Smith to the Fashion Task Force. The decision to open the Task Force to only one new member each year reflects our commitment to maintaining an agile and highly focused group, capable of delivering tangible results quickly. Brand’s alignment with the mission of the Fashion Task Force, together with a genuine commitment to addressing the sustainability challenges facing the industry, are the key selection criteria that Paul Smith fully embodies. I would like to sincerely thank Sir Paul Smith and Ewan Venters for the trust and enthusiasm with which they are joining the Fashion Task Force."

Today, the Fashion Task Force welcomes a new member that further strengthens its collective ambition to accelerate the transition to a more sustainable fashion industry, continuing to advance its pioneering objectives in line with the principles outlined in the SMI Terra Carta.